Salmon pages · Notes from the studio
How we think about story, craft and AI in production, written by the people who make the films.
What affects the cost of an AI film or commercial?
A practical guide to budgeting AI films: shot complexity, continuity, brand accuracy, revisions and delivery versions.
Read the noteProduction guide2 min readHow hybrid AI and VFX production works
Where generative AI fits alongside CGI, live action, compositing and finishing—and how to choose an approach for each shot.
Read the noteProduction guide2 min readPlanning character consistency in AI films and dramas
How character references, shot planning, continuity checks and the edit help recurring characters belong to the same story.
Read the noteProduction guide2 min readHow to turn a brand film into useful social clips
Plan cutdowns, vertical edits, captions and alternate openings so every version makes sense on its own.
Read the noteProcess1 min readStory before software: how we direct AI in production
Generative tools change how fast we can explore an idea. They don’t change who decides what the film is about.
Read the noteCraft1 min readAnatomy of a launch video
A launch video has one job: make a new product feel worth paying attention to. Here is how we build one.
Read the noteStrategy1 min readOne film, many formats
Plan for cutdowns, verticals, and behind-the-scenes content from day one, and a single production keeps working long after release.
Read the noteHave a story to tell?
Tell us what you’re making and when it needs to be out. We’ll come back with a plan, a schedule and a price.